Once known for its talking baby commercials, ETRADE has been working hard to evolve as a brand and speak to its current and target customers. The customers ETRADE targets are known as Type E*: investors who are confident, independent, yet willing to ask for help when they need it. (more…)
ShareBuilder started out with the goal of making investing affordable and easy. Its automatic investments, pleasant customer service, and clean site design have succeeded in accomplishing its goal of attracting the portfolios of many investors over time.
Today, ShareBuilder is part of the Capital One family, and the online broker continues to thrive, executing in key areas that matter most to its clients. (more…)
IMPORTANT NOTICE: As of April 11, 2013 Just2Trade has been issued a temporary cease-and-desist order from FINRA. Learn more.
NOTE: Just2Trade elected not to participate in our 2015 Online Broker Review. As a result, the below review copy is from the 2014 Review that was published on February 18th, 2014.
On the surface, it is easy to understand what Just2Trade is trying to accomplish: being the dream broker. The homepage claims Just2Trade offers everything from first-class research to great support, premier education and award-winning discounted trading. (more…)
Feeling confused is a common experience for first-time visitors to the Lightspeed website, unless they can speak the lingo of Lightspeed’s target market, the active trader.
Lightspeed is one of the few online brokers whose goal is to avoid newer investors and those with little experience. The definition of “active trader” has a different meaning at Lightspeed compared to other big names such as TD Ameritrade, ETRADE, Scottrade, and Charles Schwab. At Lightspeed, clients trading thousands of round trips per month is not uncommon. (more…)
MB Trading targets primarily active and seasoned investors, but also caters for intermediate investors. While the company is best known for forex trading (we ranked them No. 1 for forex in our 2011 Forex Review), the broker offers the full spectrum of trading: equities, options, futures, and forex. This review will focus only on MB Trading’s equity and options offering. (more…)
The group of brokers has expended through one new company’s emergence with plenty of innovation ideas, and certainly it will not take the last place among existing ones. Trade12 is a new broker its team consists of young creative professionals primarily interested in their traders’ success. This “brand” belongs to a well-known company with a long-term experience, faithfully following the strict standards of financial stability Exo Capital Markets Ltd (registration number 68798). (more…)